I wish I'd done this for Youi Car Insurance.

 At Youi Car insurance we're always looking for new ways to do things. This extends to Marketing. I was catching up on cool stuff this morning when I came across this idea for Nike for the Tour de France. People always write on the roads on the tour but these guys took it further. Great idea from Weiden and Kennedy. Again. Check it out: http://www.youtube.com/watch?v=5Jb-KT4r6NY

I wish I'd done it for us. Oh well...if the bar gets set this high then hopefully it keeps pushing us to do cool stuff.

I really liked the first comment on the Creativity website relating to this initiative:

It's about involving people. It's about motivation and participation. That's how brands need to behave today - giving people tools and opportunities to express themselves and become part of the visible world.

I couldn't agree more. And we'll try.....