Great ad for the times.

I was watching Wimbledon last night and the commentators were praising the mother of the Williams sisters. They said how great it was that when an opponent of her daughters hit a great shot she applauded.

Well...in the spirit of this i think Aviva has done a great ad. An ad that is so right for the times. It made me want to phone them...that from a cynical ad guy...not bad!

Have a look: http://www.youtube.com/watch?v=FSuR60ztYms