Optimism

It happened....! Barack Obama is now the most powerful man in the world. (According to the Americans!) What a change overnight from Bush. I did a lot of the advertising for the African National Congress when Mandela was voted in. The euphoria and sense of optimism that prevailed then is very similar to the Obama effect. I do believe he has a lot of the characteristics of Mandela...and not just because he's black. I believe he is the glue that society needs in tough times. He's not judgemental and is seen to be very compassionate. He sees all people as being equal. I really hope he can bring about the change that society needs...

I think as a brand Youi is trying to embrace these new principles by putting the consumer first in all of our thinking. And we're very optimistic at the moment...we believe our approach is right for the times...