I have just watched an ad which really moved me. It's for Amnesty International. The title of the ad is 'You are Powerful'. It's all about ordinary people having the power to change things. To support a cause that goes into troubled areas and stands up for what's right. I'm putting this in my blog because I was looking for an appropriate christmas message for our brand. Our brand is all about you being insured. I know it seems trivial to talk about brands and products in relation to such a noble cause but if this message moves just one person slightly to stand up to the wrongs of the world then I'll risk commercialising this message. Please join Amnesty International now and help them with their fight. au.youtube.com/watch?v=Pa0K-joc61I
Oh and big respect to the agency, Mother in London. This was beautifully executed. (excuse the pun)
To all of you out there Merry Christmas and let's hope we can weather 2009.
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