Car Insurance 2.0...seems we're on the money here. I was reading an article in an American advertising magazine called Creativity about the Obama campaign...
...'There is a message and design discipline, the embrace of social media, and -most importantly-an openess to the idea that candidates, like brands, are built from the bottom up rather than the top down. As Scott Goodson, founder of StrawberryFrog says. "He is not a brand in the traditional sense, he is a cultural movement." Call it Politics 2.0.'
Can we succeed in the Australian market like Obama has?
Yes we can!
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