A great ad for a great cause...

I have just watched an ad which really moved me. It's for Amnesty International. The title of the ad is 'You are Powerful'. It's all about ordinary people having the power to change things. To support a cause that goes into troubled areas and stands up for what's right. I'm putting this in my blog because I was looking for an appropriate christmas message for our brand. Our brand is all about you being insured. I know it seems trivial to talk about brands and products in relation to such a noble cause but if this message moves just one person slightly to stand up to the wrongs of the world then I'll risk commercialising this message. Please join Amnesty International now and help them with their fight. au.youtube.com/watch?v=Pa0K-joc61I
Oh and big respect to the agency, Mother in London. This was beautifully executed. (excuse the pun)
To all of you out there Merry Christmas and let's hope we can weather 2009.

protectthehuman.com

careers at youi car insurance

I'm happy to report that the business is going so well that we're hiring lots of new sales people. I'm making a quick video to put on the website about working at Youi on the Sunny Coast. Check it out soon on the site www.youi.com.au

music video 2.0

I was just on this cool website for Radiohead. You can create your own music video from 12 cameras as the song plays. Have a look...www.wowow.co.jp/music/radiohead/special/

The possibilities are becoming endless...where to for insurance? If you can create your own video, can you create your own quote?

Why do other insurers not ask you more questions?

These days some people think that everything should be over simplified in order to provide a better user experience. But as they try do this the user is wanting to know more. Google has made everybody a researcher. The net result (pardon the pun!) is that people want things to be more accurate and reflect their own set of circumstances. It's why customisation has become such a big thing. And why web 2.0 uses so much customisation. Users want to be involved and want to feel that the company caters for their needs. At Youi car insurance we recognised this trend, so rather that strive to ask fewer questions, we're not afraid to ask a few more, so that we can get to a 'customised' quote for the user. Our pay-off line 'car insurance 2.0' reflects this. (Although nobody seems to get the connection!) I was stoked to see the bankingblog did make the connection. Check out the blog they wrote at http://bankingreview.blogspot.com/2008/11/insurance-20.html

Christmas 2.0

We've just customised our site for Christmas. Have a look: www.youi.com.au Christmas is starting so early in retail these days. I think it's okay 3 weeks before...Glenn did a great job. (Glenn Wilkinson is our banner and home page guru. He also designed our logo...which I think was inspired!)

Car Insurance 2.0 looking good!

Car Insurance 2.0...seems we're on the money here. I was reading an article in an American advertising magazine called Creativity about the Obama campaign...
...'There is a message and design discipline, the embrace of social media, and -most importantly-an openess to the idea that candidates, like brands, are built from the bottom up rather than the top down. As Scott Goodson, founder of StrawberryFrog says. "He is not a brand in the traditional sense, he is a cultural movement." Call it Politics 2.0.'
Can we succeed in the Australian market like Obama has?
Yes we can!

Why use Youi online car insurance?

We've just put up a link that explains it all: www.online-car-insurance-quote.com.au

It's a go!

We've just launched a new car insurance company in Australia. It's called Youi. Bit of  a strange name but people seem to like it. It's really different to other insurance companies They're all so serious and boring. Surely the days of using the first letters of an incredibly long name are over. But hey, i guess they're stuck with it. Poor marketing people.

Youi is short for 'you insured'. We're all about asking more questions to make sure you get an accurate quote. The other guys make radicla assumptions about you. I mean they don't even ask you where you park during the day. So how on earth do they decide what they should charge you. You could be being charged the same as somebody who drives all day and parks in dangerous places. We ask where you park. It seems so obvious.

Anyway it's going really well so far and we're selling.

If you'd like to see our ads go to YouTube and search Youi Car Insurance or go to http://au.youtube.com/watch?v=V8IRkFggOWA

Later....