Rock on.....
Wednesday, October 14, 2009
Youi wins at MFA awards
We won the 'best strategic launch campaign' of the year at the MFA awards. Really cool to win so quickly. It's been less than a year since we launched. It does feel like a great strategic idea that's hitting home at the right time. It does feel weird to totally create something and watch it become a part of peoples lives. To see people wearing t shirts with the logo on because they want to and not because they have to is really good. I've spent the last 3 weeks in Melbourne shooting new TV commercials and to see and feel the acceptance of the brand is very motivating. After all in the city of black why wouldn't they want a black brand. Let's hope Youi lives forever.
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