Monday, June 22, 2009

Youi Car Insurance - new ads, old thoughts

I've spent the last 5 weeks in Sydney making some new commercials for Youi Car and Home Insurance. It's been lots of fun and hard work but I think the commercials have turned out well. The style is developing and is becoming a real signature.
But working with freelance film crews and acting talent it becomes immediately apparent how deep the 'recession' is biting. A lot of the people have had a really difficult year so far. The sooner things change the better for everybody. I just think sometimes these people naysaying the recession from their comfy 9-5 jobs need to get out and speak to the entrepreneurial people in the community. They might see a very different picture. Society needs to cherish and revere these people and not let them become victims of this 'thing'. In fact society should be harnessing their creative energies when plotting the way forward. 
Anyway I'll get off my soapbox now!!!!!!!

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