Youi is short for 'you insured'. We're all about asking more questions to make sure you get an accurate quote. The other guys make radicla assumptions about you. I mean they don't even ask you where you park during the day. So how on earth do they decide what they should charge you. You could be being charged the same as somebody who drives all day and parks in dangerous places. We ask where you park. It seems so obvious.
Anyway it's going really well so far and we're selling.
If you'd like to see our ads go to YouTube and search Youi Car Insurance or go to http://au.youtube.com/watch?v=V8IRkFggOWA
Later....
7 comments:
yeehah!!! we've just passed our sales record....
Youi has a dynamic, constantly evolving environment and is great fun to work for.
...so it seems I can't spell radical...but can I be radical...that's the question...
Car Insurance 2.0...seems we're on the money here. I was reading an article in an American advertising magazine called Creativity about tha Obama campaign...
...'There is a message and design discipline, the embrace of social media, and -most importantly-an openess to the idea that candidates, like brands, are built from the bottom up rather than the top down. As Scott Goodson, founder of StrawberryFrog says. "He is not a brand in the traditional sense, he is a cultural movement." Call it Politics 2.0.'
Can we succeed in the Australian market like Obama has?
Yes we can!
Agree. Yes you can!! The Australian insurance market is equally in desperate need of change. Relevant, authentic change. Welcome!
And ... I think youi is a cool name. And relevant.
I guess the big fat guys in the ads are a bit like the Bush administration...and look what trouble they got the world into...I think what was key about Obama was: Change we can believe in...after the lies about Iraq, America needs authenticity...and they got it from Obama...
Youi offers such a fresh approach. I did a quote yesterday and it was half the price of my current insurer! And Youi offer so many more benefits.
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