Youi is sponsoring picitup on the Sunshine Coast. A simple, rather old-fashioned initiative picitup hands out bags to walkers to pick up litter on their daily walks. Youi's creative department lead by Brand Director Bryan Cawood have produced 4 commercials. You can view them here:
http://vimeo.com/picitup/videosWe hope it goes some way towards encouraging people to pick up litter.