Great article on brands that Youi featured in. It's really rewarding to hear people say things like this about our very young brand.
“What’s happened over the past 12 months is that too many brands have become commodities. Most don’t stand for anything; they look and feel the same, which is causing consumers to choose brands based on price or convenience. In turn, this is forcing marketers to discount and bundle in a vicious circle of margin reduction and business decline. Take for instance the insurance market. Most of the main insurers are dancing on a price pinhead, with the exception of Youi (insurance company) which has an engaging story and service delivery to match.”
