In it Paula Scher from Pentagram in New york writes an essay titled 'Truth be told - How to rule in 2009'. In it she says: Call me an optimist, but I believe we may have reached a time in our history when our major expectation of our leaders is that they talk to us intelligently, as adults. What this means is that information has to be provided to us in an honest, logical, non manipulative manner, and then a course of action should be based on the leader's best reasoning - with a strong, inspirational appeal to our better natures.
And more: I believe the public will finally perceive strength in honesty and reason rather than swagger.
This is so true and if we have to go through this crisis for people to start realising this then bring it on! I do hope that some of this is coming through in our advertising for Youi. We're learning all the time and refining our message. If you're reading this please tell me what you think. You can view our last set of ads on youtube: http://www.youtube.com/watch?v=V8IRkFggOWA
