It's a go!

We've just launched a new car insurance company in Australia. It's called Youi. Bit of  a strange name but people seem to like it. It's really different to other insurance companies They're all so serious and boring. Surely the days of using the first letters of an incredibly long name are over. But hey, i guess they're stuck with it. Poor marketing people.

Youi is short for 'you insured'. We're all about asking more questions to make sure you get an accurate quote. The other guys make radicla assumptions about you. I mean they don't even ask you where you park during the day. So how on earth do they decide what they should charge you. You could be being charged the same as somebody who drives all day and parks in dangerous places. We ask where you park. It seems so obvious.

Anyway it's going really well so far and we're selling.

If you'd like to see our ads go to YouTube and search Youi Car Insurance or go to http://au.youtube.com/watch?v=V8IRkFggOWA

Later....