Youi Insurance sponsors environmental initiative.

Youi is sponsoring picitup on the Sunshine Coast. A simple, rather old-fashioned initiative picitup hands out bags to walkers to pick up litter on their daily walks. Youi's creative department lead by Brand Director Bryan Cawood have produced 4 commercials. You can view them here: http://vimeo.com/picitup/videos

Or go to http://picitup.com.au to find out more.

We hope it goes some way towards encouraging people to pick up litter.

youi ad features endangered butterfly in queensland

Our new youi insurance ad features a story about the Richmond Birdwing Butterfly, an endangered species from the Sunshine Coast. Find out more about the butterfly here: http://www.richmondbirdwing.org.au/index.php

youi insurance new ads feature local comic artist

We've been getting great coverage of the comic character we put in our new youi insurance ads. Paul Mason is the artist and the comic the title is 'The Soldier Legacy'. Here's a link to the Queensland College of Art site article: http://www.qcagriffith.com/2011/10/paul-masons-comic-character-stars-on-tv/ The ads have also been picked up by the huge US comic site Bleedingcool. Check out here: http://www.bleedingcool.com/2011/10/09/australian-insurance-tv-ad-turns-to-comic-stores/

Cool to be part of something positive for an artist. Go Paul!

youi insurance vimeo channel

It's been a while. Thought I'd just put a link up to the youi vimeo channel. It's a snapshot of some of the commercials from the ad campaigns for the brand.

check out the youi vimeo channel: vimeo.com/channels/youi

Youi in the company of brands like google and microsoft.

Great article on brands that Youi featured in. It's really rewarding to hear people say things like this about our very young brand.

“What’s happened over the past 12 months is that too many brands have become commodities. Most don’t stand for anything; they look and feel the same, which is causing consumers to choose brands based on price or convenience. In turn, this is forcing marketers to discount and bundle in a vicious circle of margin reduction and business decline. Take for instance the insurance market. Most of the main insurers are dancing on a price pinhead, with the exception of Youi (insurance company) which has an engaging story and service delivery to match.”

http://thenextweb.com/au/2010/09/24/google-and-microsoft-now-the-top-brands-in-australia/

Youi insurance new ads

Been a while....I've just finished shooting a new campaign. Check out on my vimeo site...http://vimeo.com/bryancawood/videos

We were finalists in the Australian Marketing Awards in the 'Best New Brand' category. Didn't win but good to be there. Bummer to lose to a tunnel that's in receivership!!!!! Oh well...

We've been in the market now for two years now. It's been a helluva ride but it's great to see the brand out there and healthy.

Bernhard Salt likes the Youi Insurance campaign.

Sometimes it's really hard to gauge the acceptance of a campaign by business people. There are always comments from the ad industry. Recently a creative director wrote: 'If Youi's not using an ad agency, why do work that looks like it does.' Now, that's really weird. What does it mean?

However, I recently received a link to an article written by Bernhard Salt, 'a leading commentator and advisor to corporate Australia on consumer, cultural and demographic trends.' (that's from his web site!) I know he's well respected in Australia and is often asked for his perspective on issues. He wrote an article on Investor Daily about how insurers in Australia connect with generational mindsets. I quote from the article a section about Youi Insurance: 'I can certainly see a lot of advertising shifting towards the generation Y focus. For example, Youi Insurance ads are very gen Y-focused - the ads are very cool, very edgy, very of the moment and it speaks to and connects with the new generation but it's selling insurance'

I'll take that from such a respected source!

To read the article click on the link below.

http://www.investordaily.com/cps/rde/xchg/id/style/9221.htm?rdeCOQ=SID-0A3D9632-240B94AB